Mumbai, 25, September 2025 – As the global auto industry undergoes a rapid transition from internal combustion engines (ICE) to electric mobility, one of India’s leading auto component makers is taking bold steps to reinvent itself. The company, traditionally known for its ICE-centric products, is now charting a new course by entering the electric vehicle (EV) retrofit market.
With 40% of revenues coming from exports, the company has historically enjoyed strong demand from international markets. However, the rise of EVs poses a direct challenge to its legacy portfolio, as several of its high-margin ICE components hold little to no relevance in electric drivetrains.
To address this paradigm shift, the company has introduced EV retrofit kits, initially targeting light commercial vehicles (LCVs) with plans to expand into heavy trucks. Unlike its traditional reliance on Original Equipment Manufacturers (OEMs), the firm is actively building direct partnerships with fleet operators, ensuring stronger market positioning in the EV ecosystem.
“Retrofit solutions represent a powerful bridge for the industry,” a company spokesperson said. “They allow fleet operators to extend the life of existing vehicles while embracing sustainable mobility. For us, this is not just diversification—it’s a reinvention.”
The Indian auto ancillary sector is currently at a turning point, with some firms expected to emerge as multibaggers by capturing EV opportunities while others risk obsolescence. The success of this company’s strategy will depend on the adoption of retrofitting solutions at scale and its ability to create value within the evolving EV value chain.
With a strong export base, new EV-focused initiatives, and an intent to build long-term customer relationships, the company aims to remain at the forefront of India’s mobility transformation.
